We Take a Human-Centered Approach to Mobilizing Change

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Change Accelerates When People,
Strategy and Processes Are Aligned

We are a trusted partner with deep digital strategy, operations and marketing expertise.

We start with your business goals and culture, and adapt workflows and resourcing to help you more quickly develop capabilities and increase action, innovation and results.

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Identify Critical Goals

Develop the right brand strategy to stand out from the pack
Launch new digital products
Acquire new customers more quickly
Integrate offerings across channels and devices
Select the best tools to increase speed and scale

Overcome Common Challenges

Lack of financial or operating metrics that provide transparent data
Culture too reliant on top-down management vs. team led processes
Poor fit of people and process against new business goals
Disengaged employees and misaligned incentive systems
Outdated or inadequate toolsets limiting productivity

Capabilities

Our diagnostic process inspires participation, and is unique and personalized to meet each client’s specific objectives and culture. We use methods that are iterative and our portfolio of offerings includes qualitative and quantitative research, financial modeling, organizational and process design, and product development.

Change Management

Diagnostics
Process Audits
Organizational Design
Skills & Capabilities Review
Technical Systems Strategy
Business Requirements
Vendor RFPs and Selection

Strategic Planning

Digital Channel Strategy
Financial Modeling
Monetization Strategies
Brand Sponsorships
Ad Sales Optimization
Subscription Programs
Brand Communications

Product Development

Web Development
Mobile Apps
Rapid Prototyping
User Interaction & Design
Brand Development

Cross-Channel Sales

Digital Content Sales
Content Distribution
Customer Acquisition
Loyalty Programs
Customer Insights
Purchasing Analytics

Media + Publishing

We share our clients’ aspirations. We partner with you to develop business strategies, launch inspirational products and engage audiences.

Welman Digital has worked with leading brands spanning all sectors including diversified media, broadcast, publishing and mobile media.

Focus Areas

Digital Channel Optimization
Content Monetization Strategies
Audience Development
Cross Channel Sales
eCommerce and Subscription Sales
Ad Sales Optimization

Education + Nonprofit

Our commitment to transforming education and bringing sustainable best practices to nonprofits is at the core of our social-sector practice.

By combining the best of our private-sector expertise and time-tested tools, data-driven analysis, practical insights and methodologies with a deep understanding of the social and public sectors, we help you advance your strategies and improve operations.

Focus Areas

Strategic Planning
Foundation Research
Digital Product Development
Audience Impact Strategies
Corporate Sponsorship
Board Development

Retail

Digital disruption, emerging market opportunities and changing consumer trends are ever-present variables.

Connected shoppers expect more each day from your merchandising, products, and customer service. We help you establish and use customer insights to diagnose unmet needs, and help you design solutions customers care about.